10 ideas on how to give visibility to your olive oil

Diving into the world of olive oil can be an exciting and rewarding adventure, but with so many brands and varieties on the market, it can be difficult to differentiate the product and make it stand out. We have compiled a list of 10 basic ideas to increase the visibility of your olive oil. Let’s embark on this tasty journey and discover the secrets to unlocking the full potential of your product and making it the preferred choice of both enthusiasts and casual consumers.

1. Story and quality: Share the story behind your olive oil, highlighting the tradition and quality of the ingredients used. This helps to establish an emotional connection with customers and highlight the authenticity of the product.
2. Live demonstrations: Organize live demonstrations, such as oil tastings or cooking workshops, to show customers how to use your olive oil in different recipes and the advantages of its flavor.
3. Collaborations with local chefs: Collaborate with local chefs to create exclusive recipes with your product. This can increase the visibility of the product and demonstrate its versatility in the kitchen.
4. Social networks: Use social networks to promote your olive oil, sharing recipes, pictures and testimonials from satisfied customers. This can increase exposure and make your product more interesting to the public.
5. Participation in fairs and events: Attend local fairs and events related to agriculture and food, where you can present your oil and publicize its benefits.
6. Attractive labeling and packaging: Design eye-catching labels and packaging that stand out on store shelves and attract customers.
7. Promotions and discounts: Offer special promotions and discounts on your oil, such as introductory offers, volume discounts or coupons.
8. Partnerships with stores and restaurants: Establish partnerships with local stores and restaurants to sell and use your olive oil in their recipes. This can increase product demand and visibility.
9. Social and environmental responsibility: Emphasize sustainable and ethical production practices, such as using local ingredients, recycling packaging or minimizing waste. This can attract customers concerned about the environment and social responsibility.
10. Loyalty program: Implement a loyalty program to reward frequent customers with discounts, gifts or exclusive promotions. This will build customer loyalty and encourage repeat purchases.

Content created by:

Jesus F. Gordillo

Communication Manager of ARTOLIO ENI CBC MED

Strategic Director of Kellenföl Ad, an agency based in Barcelona. Advisor to companies and public institutions. Professor of marketing and advertising strategies.